Modern Fertility set out to fix the birth control problem. The traditional healthcare system relied too much on trial and error, and rarely takes the full patient picture into account.

So we dreamed up something better: a comprehensive quiz that recommends a birth control method based health history, lifestyle, and reproductive goals. If the pill was the right fit, patients could get it prescribed directly through Ro, our parent company.

For this launch, I collaborated with product marketing, clinical, product design, and brand design to create content across every surface—from the quiz experience to the PDP, launch campaigns, and even SEO strategy.