I’m a creative leader and copywriter bringing brands to life across, growth, product, and identity with sharp creative that converts.

I love turning strategy into stories, helping brands sound their best, and mentoring writers to do work they’re proud of. Whether I’m dreaming up a campaign, launching a product, or refining a lifecycle flow, I bring big-picture thinking, sharp writing, and heart to every project. 

Here’s what I do best (and love doing most):

🗣 Making brands sound like real people, the kind you’d actually like hanging out with

🤝 Collaborating with marketing, product, and insights teams to craft sharp, strategic briefs 

💡 Leading creative teams to translate briefs into fresh ideas and campaigns
 
✏️ Rolling up my sleeves to execute copy that gets noticed (and results)

🔍 Distilling complex topics (think: prescription medications or insurance) into clear, human stories 

🌱 Managing and mentoring talent at all levels

Ready to work together? Let’s connect!
calla.salinger@gmail.com | LinkedIn