Modern Fertility: Refuse the Mystery Campaign
They train. They track. They know their bodies inside and out.
And still, fertility remains a mystery. Modern Fertility’s Refuse the Mystery campaign turned real stories into a rallying cry for better information, starting with elite athletes.
Professional athletes rely on their bodies every day, but even for them fertility information is still a mystery. It shouldn’t be. We tapped world-class athletes to share their stories and experiences, encouraging everyone to take charge of their reproductive health.
I led content creation for the campaign, including landing pages, social assets, email marketing, and long-form storytelling—bringing this powerful message to life across every touchpoint.
Role
Staff Copy Manager, wrote all copy
Designer: Trudy Vinson
Creative Director: Lillie Ferris