Ro: We Got You Campaign
As Ro evolved from a house of sub-brands into one unified identity, the Brand Team was challenged to connect the dots. We built a campaign that brought our hero products together and told a single, patient-centered story.
I led the creation of four 30-second TV spots that brought to life how simple Ro is to use, how effective the products are, and how trusted and supportive our clinical team is.
Each spot centers on a patient who embodies a core Ro value proposition, striking a balance between brand storytelling and performance messaging. The work introduced viewers to the Ro brand while clearly highlighting product benefits and patient impact—all while delivering on Ro’s brand pillar of gutsy.
Role
Associate Creative Director, came up concept/creative direction and wrote scripts
Director: Jimmy Marble
Senior Creative Director: Katie O’Keefe
Associate Creative Director (design): Taylor Givens
Art Director: Rayna Devaney
Copywriter: Topher Cusumano